nicky hooper


a love letter to Dublin – Bewleys Christmas

a Christmas love letter to Dublin. We were tasked to surprise and delight Dubliners on Grafton Street during the refurbishment of the iconic cafe. rotating laser cut tiers of familiar Dublin silhouettes created sparkle and joy while raising money for the Peter McVerry Trust homeless charity

umi falafel

concept development and design of countrywide falafel restaurants. I was keen to find an Arabic word that was both meaningful and easily pronounced by the Irish and luckily the word for mother is umi – thus reinforcing to homemade comfort food element of this popular chain


a new restaurant for Dublin featuring an authentic Neapolitan wood fired oven, built brick by brick by fourth generation artisans and lit to 500º. concept, design and art direction.

the story of us

Identity and collateral suite for an internal conference held in Dublin in September 2017. The concept was to illustrate the many personal stories of many of the different personal goals and stories of the team.  

WAXYS the modern irish bar

identity and all visual elements for a chain of irish themed bars in the United States, graphic design, advertising, artwork and look and feel working closely with the team and architects to reflect a more contemporary approach to the irish bar.

natural born feeder pop up shop

start to finish in seven days. a pop up shop in collaboration with hunter communications, gill books and Roz Purcell to celebrate the launch of her cookbook. a 3 day pop up which also raised eleven thousand euro for the cappucin day centre for homeless people.

make christmas | dunnes stores

concept development and art direction for Dunnes Stores Christmas campaign 2014. hand rendered logotype, iconography and identity system used through the line in packaging, point of sale, print advertising, tv and radio.  

Tayto pop up shop Wicklow Street

with Hunter Communications, we got the chance to take over an empty unit on Wicklow Street for 2 weeks and the Tayto pop up came to life selling crisp sandwiches and merchandise with €1 from every sandwich donated to the Simon Community – the response on social and traditional media was phenomenal.

With Love from Camden and Wexford Street

How to engage with the public and get them to reconnect with their city? The Transform your City project as part of Offset 2014 asked 10 artists to respond to a street in Dublin. I worked with le cool dublin and our location was Camden Street which is such a lucky dip of a street […]

Lidl Ireland Christmas 2015

custom typographic treatment for Lidl Ireland Christmas campaign, this was used in all point of sale, online, brochureware and tv endframes.                                      

the dublin honey project

a great collaboration with gearoid carvill of abgc architects, honey collected from their hives all over Dublin city and county. the branding needed to work over clear jars so the colour of the honey was the focus.